Apple iPhone Pocket: A Fashion Statement or Just a Pricey Sock?
Apple has once again grabbed headlines — not for a new iPhone or Apple Watch, but for a fashion accessory. The newly launched Apple iPhone Pocket is a 3D-knit pouch designed to carry your iPhone, AirPods, and maybe your regrets after paying for it. Created in collaboration with Japanese fashion house ISSEY MIYAKE, this limited-edition wearable is already trending for all the right (and wrong) reasons.
1. What Is the Apple iPhone Pocket?
The Apple iPhone Pocket is a minimalist, stretchable pouch made using 3D knitting technology. It’s designed to hold your iPhone, AirPods, and small essentials. The pouch is part of ISSEY MIYAKE’s “A Piece of Cloth” concept — blending fashion with function.
2. Apple iPhone Pocket Price & Variants
There are two strap options:
| Variant | Price (USD) | Price (INR approx.) |
|---|---|---|
| Short Strap | $149.95 | ₹13,200 |
| Long Strap | $229.95 | ₹20,400 |
Yes, that’s ₹20,400 for a pouch. No, it doesn’t include an iPhone.
3. Color Options Available
- Short Strap: Lemon, Mandarin, Purple, Pink, Peacock, Sapphire, Cinnamon, Black
- Long Strap: Sapphire, Cinnamon, Black
The Apple iPhone Pocket is designed to complement your outfit while carrying your tech — if you’re willing to pay the premium.
4. Availability & Launch Date
The Apple iPhone Pocket will be available from November 14 in select flagship Apple Stores across:
- France
- Greater China
- Italy
- Japan
- Singapore
- South Korea
- United Kingdom
- United States
It will also be sold online in select regions. No official confirmation for India yet, but Apple fans here are already reacting on social media.
5. Why Is Apple Selling a Pouch?
This isn’t just a pouch — it’s a brand flex. Apple is tapping into the fashion-tech crossover trend, and ISSEY MIYAKE’s legacy adds credibility. The studio behind this pouch also designed Steve Jobs’ iconic black turtlenecks. So yes, it’s expensive — but it’s also part of Apple’s lifestyle branding push.
Final Verdict: Worth It or Just Hype?
The Apple iPhone Pocket is a collector’s item, not a necessity. It’s for those who want to wear their Apple fandom — literally. If you’re deep in the ecosystem and love minimalist fashion, this pouch might be your next splurge. For everyone else, it’s just another reminder that Apple can sell anything — even a sock — and still trend worldwide.
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